Marketing for a Pro Sports Franchise: Milwaukee Brewers

If you love sports and have an interest in marketing, this could be the perfect career for you. Professional sports franchises are always looking to increase brand awareness, advertise effectively, and sell their "product," though some aspects are rather different than with traditional companies. Caitlin Moyer, director of new media for the Milwaukee Brewers, gives Tim Muma all the details behind strong marketing in sports. She also breaks down the keys to getting into this industry (Racing Sausages?), and what it takes to develop and prosper in the business.

Podcast Series: Management Decisions
On Management Decisions (formerly Executive Decisions) we discuss topics that pertain to employers, especially upper-level managers, human resources professionals, and executives to gain an understanding of their roles and strategies. It's an inside look into their thoughts and behaviors which make them and their businesses successful.