|SEM Content Strategist - Assistant Treasurer|
|Location:||New York, NY - 42nd Street|
|# of openings:||1|
SEM Content Strategist - Assistant Treasurer
The Search Engine Content (SEM) Strategist is responsible for researching and analyzing best practices, implementing strategies, and keeping on top of emerging trends to maximize search results and conversions. The SEM Content Strategist will report to the Assistant Marketing Director, manage all paid search campaigns for Google as well as other search and display marketing engines. A successful SEM Strategist will effectively manage the paid search budget, have experience in search marketing for financial services and work with the SEO Marketing Agency in order to maximize ROI, drive traffic, and customer conversions. They will be responsible to remain proficient on search engines ranking rules and techniques to optimize spend and drive results. This individual will work with Agency and be accountable to the Marketing Content Manager and will be required to review and develop new content and modify content positioning to align with key words and organic/paid strategies. The SEM Content Strategist serves as a resource to other members of the Marketing team and drives the execution of SEO and social media strategies, content development, and campaign implementations. Success in this role requires exceptional written and verbal communication skills, knowledge of ever changing SEM/SEO strategies, attention to detail, and research skills. Self-direction, creativity, collaboration, and ability to understand and simplify complex information and report out on results. They will interface with SEM Agency partners and responsible to hold the agency accountable for performance and results.
Skills, Education & Experience
Apple Bank offers Medical/Dental,Vision, 401k and Tuition Reimbursement to full time employees.
We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, military and/or veteran status, or any other Federal or State legally-protected classes.