Social Media Specialist- Writer
New York, NY 
Posted 2 months ago
Job Description
Social Media Specialist- Writer
Requisition #:13313
# of openings:1
Fund:1199SEIU Benefit and Pension Funds
Position Status:Permanent
Employment Type:Full time
Location:New York, NY
Work Hours:M - F, 9:00 a.m. to 5:00 p.m.


  • Responsible for shaping the Funds' social media strategy and producing relevant content, attending appropriate events to promote and highlight member engagement and managing and monitoring content on all social media platforms
  • Help build and execute the Funds' social media strategy through research, platform determination, messaging and audience identification
  • Draft professional communications that deliver the 1199SEIU Benefit and Pension, Training and Employment and Child Care Funds' core messages to all stakeholders (including members, union staff, employers, and providers)
  • Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages members to take action
  • Set up and optimize pages within each platform to increase the visibility of Funds' social media content
  • Create social media editorial calendars and syndication schedules
  • Analyze social data/metrics, insights and best practices
  • Collaborate with other departments to manage messaging, identify key players and coordinate action
  • Research and write communications pieces, including direct mail pieces, targeted letters, flyers, provider and cross-Funds employer e-blasts, presentations, and copy for Intranet and external Fund website
  • Create PowerPoint presentations for members of the Funds leadership teams as required
  • Perform additional duties and projects as assigned by management


  • Bachelor's degree in Communications, Journalism or related field or equivalent years of work experience required
  • Minimum two (2) years professional experience in social media marketing or digital media specialist experience required
  • Proficiency with MS Word, PowerPoint, Excel and Internet research required
  • Demonstrated organizational skills with the ability to multi-task and prioritize assignments
  • Must be detail-oriented with proven ability to meet deadlines in a fast-paced environment
  • Ability to work well under pressure - both independently and as part of a team
  • Must show initiative and follow-up as necessary to get the job done
  • Excellent interpersonal and communication skills (oral & written) along with professional manner and presentation required
  • Ability to target communications to different audiences, including union members, employers, providers and trustees
  • Ability to translate complex benefit information into easily accessible communications
  • Interest in health policy, unions, and/or employee benefits a plus
  • Must meet performance standards including attendance and punctuality

* Interested candidates must attach two (2) writing samples to their resume or a link to an online portfolio


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2 years
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