Position Title: Content Manager, Marketing Accelerator
Location: New York, NY
Careers that unlock the magic of human connection
Who we are
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!
The salary range for this role, based in New York is $75,000 to $100,000, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.
Background
Pernod Ricard has placed significant bets on the growth that modern marketing can deliver. Key components for success include a robust Digital Asset Management (DAM) tool to serve as a centralized repository of assets for all PRUSA marketing content and a best-in-class Digital Shelf to fuel research and drive sales both online and offline.
Over the past 18 months, PRUSA's DAM - ContentCloud - has transformed into a best-in-class tool with consistent taxonomy, enhanced governance and streamlined user experience - ensuring PRUSA team members and external stakeholders have the tools they need to be successful deploying programs in market. Similarly, our Digital Shelf has evolved significantly, focusing on foundational systems & capabilities while transforming our content and data to deliver an experience that serves the needs of our consumers.
Position Summary
The Marketing Accelerator team is a Center of Excellence responsible for driving effectiveness and superior capabilities across critical marketing activities such as Media, Content Production & Orchestration, eCommerce and Consumer Experience. Reporting to the Head of Content Strategy & Activation, the Content Manager will work across the organization to lead and manage a critical component within the Content team, ensuring the management, discovery, delivery, distribution and usage of Brand assets are optimized across Brand Marketing, Commercial, Field Marketing and cross-functional teams to enable flawless execution from media to shelf.
The Content Manager will be responsible for the ongoing oversight of 1) ContentCloud with the support of an external partner handling day-to-day management. This model will allow the Content Manager to spend time focused on driving user adoption and identifying gaps and opportunities to establish ContentCloud as the single source of truth for PRUSA and 2) Management of Digital Shelf content, partnering with eCommerce, Brands and The Mix to ensure up-to-date and optimized content.
Key Responsibilities
DAM Operations & Management: Lead the overarching management & futureproofing of PRUSA's Digital Asset Management system (DAM) - ContentCloud.
Manage the relationship, contract and system needs with established technology partner, Bynder.
Set roadmap & oversee external partner, Stacks, in day-to-day management of tool including:
Deliver enhanced visibility to platform engagement, uncovering gaps to close.
Work-cross functionally with all relevant brand/partner stakeholders to ensure embedding of new processes, adherence to timelines and ongoing refinement of process.
Digital Shelf Content Management: Lead management of Digital Shelf content between eCommerce, Brands & the Mix.
Oversee process of Digital Shelf Content Management across relevant stakeholders.
Systems Strategy Integration, Embedding & Adoption: Coordinate, manage and streamline all intersection points with DAM - including Global owned DAM, IT Solutions integrations, sales and customer/retail partner needs as well as Salsify, our PIM (product information manager).
Content Special Projects: Support special projects as needed across all Content Marketing activities, systems and processes.
Job Requirements
The role requires a motivated self-starter with strong project management, organizational, leadership and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong ability to embed new processes, manage obstacles and serve as a change agent.
Ready to work with spirit? Read on...
Life and perks at Pernod Ricard
Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.
Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.
Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.
Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.
Our hybrid work style
At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.
Plus, great benefits and perks to toast to a life filled with support including:
And much, much more! Check out to view our extensive people programs and support.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Job Posting End Date:
Target Hire Date:
2023-12-31Target End Date: