Position Description:

An Event Marketing Specialist at PAR will be responsible for planning, executing, and evaluating all aspects of our event marketing initiatives. From trade shows and industry conferences to customer appreciation events and product launches, the Event Marketing Specialist will play a pivotal role in driving brand awareness, generating leads, and fostering meaningful connections within the restaurant industry.

Position Location: Remote

*Syracuse or New Hartford, New York preferred

What We're Looking For:

The ideal candidate for this role should have superior organizational skills, great leadership qualities, excellent multi-tasking skills, superb interpersonal skills, and be creative. The exceptional Event Specialist should deliver a remarkable brand experience for our customers, reinforce client-to-business relations, enhance our organization's image, aid business growth, and deliver events that meet objectives and exceed expectations.

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3+ years of experience in event marketing, preferably in the technology or hospitality industry.
• Proven track record of planning and executing successful B2B events, including trade shows, conferences, and corporate functions.
• Strong project management skills with the ability to multitask, prioritize deadlines, and manage competing priorities in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build rapport with internal teams, external partners, and event attendees.
• Proficiency in Microsoft Office Suite, CRM platforms (e.g., Salesforce), and event management software (e.g., Cvent, Eventbrite).
• Analytical mindset with the ability to leverage data and metrics to drive decision-making and measure ROI.
• Willingness to travel as needed to support event activities (estimated travel: 25%).

As we continue our flexible workplace arrangements, it is crucial for our employees to ensure they have a reliable internet and cellular connection in place. Strong and stable connectivity in our work locations allows for smooth communication, seamless collaboration, and uninterrupted productivity.

What You will Do and Be Responsible For:

• Develop comprehensive event marketing strategies aligned with company objectives, target audience, and industry trends.
• Coordinate end-to-end logistics for trade shows, conferences, seminars, and other industry events, including venue selection, booth design, staffing, and collateral production.
• Collaborate cross-functionally with sales, product management, and creative teams to ensure seamless execution of event initiatives and alignment with messaging and branding guidelines.
• Manage event budgets, negotiate contracts with vendors and suppliers, and track expenses to ensure cost-effective execution.
• Cultivate relationships with event organizers, industry influencers, and strategic partners to maximize exposure and opportunities for participation.
• Drive pre-event promotion and post-event follow-up activities, including email campaigns, social media engagement, and lead nurturing efforts.
• Measure and analyze key performance indicators (KPIs) to evaluate the success of event marketing campaigns and identify areas for optimization.
• Stay abreast of emerging trends, technologies, and best practices in event marketing and incorporate innovative approaches to enhance the company's presence and impact at events.

Pay Band:

The base salary range for this position is $60,000 to $70,000 USD per year commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.

Who We Are

At PAR, we believe we will win or lose, through the culture we build.

Our culture is built on 4 values.

• Speed - we are the kind of people who do not wait for the elevator
• Ownership - we want owners, not renters
• Focus - success is built from focusing on what matters most
• Winning Together - for PAR to win, we need our customers, our employees, our suppliers, our shareholders, and our community to succeed

We believe by committing to these values (and more) we can build a cultural spirit that, combined with our products, will create years of long-term success.

PAR is proud to provide equal employment opportunities to all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, ethnicity, age, disability, citizenship, genetic information, status as a protected veteran, marital status, or any other protected characteristic under applicable laws.