Copywriter - West Elm
Brooklyn, NY 
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Posted 28 days ago
Job Description

About The Editorial Team

We're responsible for all copy across channels, translating the big ideas of the season into compelling marketing copy that's inspirational, on-brand and creates desire for our products.

Overview of the Copywriter role

The Copywriter will craft copy for our site and 360-degree cross-channel marketing campaigns.

Responsibilities

  • Create engaging and persuasive email copy that resonates with the target audience
  • Develop and maintain a consistent brand voice across all email communications
  • Collaborate with marketing and design teams to ensure email campaigns align with overall marketing strategy
  • Write subject lines that grab attention and encourage email open rates
  • Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns
  • Write top-quality display copy for our site, ensuring voice and messaging are compelling and consistent across channels
  • Maintain copy cadence for SMS and App programs, aligning with larger marketing campaigns
  • Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice
  • Work with leadership and design partners to concept content that reflect our brand expression and storytelling
  • Ensure timely delivery of content deliverables in our project management system
  • Work cross-functionally to ensure all brief objectives are met
  • Present copy at review meetings
  • Collaborate closely with graphic design partners

Criteria

  • Bachelor's degree
  • 5+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
  • Experience working within a project management system or managing copy projects from ideation to execution
  • Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season-and are appropriate for all channels
  • Strong writing and editing skills
  • Proficient writing for both print and digital, and able to tailor copy to a given channel or placement
  • Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
  • Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
  • Teamwork, project management skills, and creativity a must
  • Possess a creative, positive and flexible attitude
  • Experience or interest in home decor or design preferred
  • Ability to perform work onsite in the Brooklyn office
  • This role requires being onsite in the New York office

#LI-LG1

#LI-Hybrid

We believe in People First

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

  • A generous discount on all Williams-Sonoma, Inc. brands
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays, and time off to volunteer
  • Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • Tax-free commuter benefits
  • A wellness program that supports your physical, financial, and emotional health

Your Journey in Continued Learning

  • In-person and online learning opportunities through WSI University
  • Cross-brand and cross-function career opportunities
  • Resources for self-development
  • Advisor (Mentor) program
  • Career development workshops and learning programs
  • Speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $65,000-$80,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Work Hours (i.e. shift)
Day
Required Education
Bachelor's Degree
Required Experience
5+ years
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