What you'll do

As a Senior Manager, Consumer Insights & Analytics, you will be responsible for managing Consumer Insights for KIND Base Brand Business to deliver insights and implications to drive brand growth. You will work closely with Marketing to execute market research studies to address brand opportunities and challenges. You will be supporting many simultaneous projects such as Consumer Insight Identification, Marketplace Monitoring & Reporting, and Evaluating Marketing Effectiveness. This is a hybrid role that reports into our NYC office weekly.

And here's how you will do it....

Consumer Insight Identification
Provide a rich understanding of the KIND target consumer via various tools and techniques such as:

* Develop rich target consumer profiles via syndicated data (e.g., IRI Panel) and custom research (qual/quant).
* Provide holistic overviews of consumers' needs, wants, and jobs-to-be-done to feed into brand planning.
* Partner with Director, Consumer Insights to train the organization on consumer centricity & insights.
* Partner with Marketing/Digital/Communications teams to embed rich consumer insights into activity briefs.

Marketplace Monitoring & Reporting
Monitor and provide implications-oriented reporting on consumer/food trends and KIND/competitor brand health:

* Leverage internal/external resources to keep our finger on the pulse of trends (e.g., Mintel, Cassandra).
* Lead brand health studies (bars, breakfast, snacks) and development of KPIs for brand performance.
* Lead IRI Household Panel Demographic & Purchase Dynamics scorecards and business deep dives.

Evaluating Marketing Effectiveness
Conduct research to understand the effectiveness of marketing activities and guide marketing mix optimization, such as:

* Lead TV/Digital Advertising Testing & Marketing Program Evaluations
* Lead Marketing Mix Modelling & Implications (partnering with Marketing, Digital, Communications, Finance)
* Leverage new techniques to build effectiveness measurements (e.g., cross-media tracking, live digital testing)

What you'll bring to KIND

You are...
* An Owner: Accountable for your commitments and how you achieve results, always with an ownership mindset.
* A Leader: who can excite and motivate their team to achieve, learn, and improve each day
* A Progressive Thinker: Who is not limited by existing methods and procedures
* Committed to Excellence: Meticulous about detail and accuracy while working effectively in a fast-paced environment
* A Problem Solver: Forward thinking with a creative and solution-oriented approach
* Self-Starter: confident and driven, with an entrepreneurial spirit and the ability to work autonomously
* Collaborator: who anticipates and identifies emerging issues and works with team members to assist in the development and implementation of solutions
* Flexible & Results Driven: Able to manage, adapt, and dynamically prioritize multiple work-streams with a positive attitude. Able to work under pressure and meet goals in a rapidly changing environment
* An Impactful Storyteller: provide concise, action-oriented summaries with engaging narratives and visuals
* Strategic & Business Focused: always consider the business impact from survey design through reporting
* Consumer Obsessed: an advocate for ensuring that we put the consumer at the heart of what we do
* KIND: Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness

You have...
* 6-9 years of experience in Consumer Insights & Analytics
* A bachelor's degree, preferably in Marketing
* A track record of leadership translating strategies into action, achieving work through others
* Strong communication collaboration, and analytical skills
* A high level of problem-solving ability including independent judgment and decision-making skills
* Ability to manage time, multiple priorities, and handle a high volume of work
* Demonstrated leadership experience translating strategies and motivating a team to take action
* Advanced Knowledge of Microsoft Office applications Excel, Word, Power Point, and Outlook
* Experience in CPG and/or with food/beverage brands
* Experience leading qualitative/quantitate studies from start to finish with minimal oversight
* Experience with advanced analytics such as marketing mix modeling
* An executive presence that will allow you to present and engage with Senior Leadership
* Successfully demonstrated ability to partner cross-functionally with internal and external partners to drive results
* Substantial ability to manage conflict and competing priorities
* A deep passion for KIND's core values and mission

Pluses:
* Experience with Segmentation Studies, Consumer Communities and DIY Research Techniques
* Experience managing, coaching and mentoring a direct report or intern
* Tech-Savy with an interest in leveraging technology to build Consumer Insights Capabilities

This is a hybrid role that reports into our office in NYC weekly.

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $92,000 to $122,500. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.