Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visitpage to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose: This role will be responsible for leading end to end global marketing campaign, from development of the strategies to creative assets and partnering closely with other cross functional team and region, local leaders to launch the campaign.
This individual will develop 1) strategic recommendation for Spring/Summer season, 2) brief for internal and external partners based on consumer insights, 3) campaign idea and creative assets that fits the need of markets and partnering with other marketing team on media planning and measurement of the campaign's success.
The successful individual will leverage their proficiency to...
Leveraging deep consumer insights and data to identify key opportunities with our target consumers and provide strategic recommendation for the campaigns
Leading development of the campaign partnering closely with internal team (e.g. product, visual experience, data analytics) and external team (e.g. creative agencies, media partners)
Drive robust test and learn agenda around creative ideas, creative assets and campaign effectiveness to make informed choices about integrated marketing campaigns
Collaborate effectively with regional and local country marketing team to deliver effective campaign and assets that can drive impact across the globe
Be brand guardian to see all Coach marketing campaigns and assets be on brand purpose
The accomplished individual will possess...
7+ years' experience in brand marketing, integrated marketing planning
Exceptional organization skills, with thorough attention to detail.
Excellent communication skills, both written and verbal.
Ability to prioritize, be nimble, and adaptable while meeting deadlines.
Driven self-starter with comfort operating in areas of ambiguity.
Curiosity and resourcefulness, ability to proactively identify and resolve problems.
Bias toward action, with the ability to work independently.
Proficient in Microsoft programs
Proven track record for creating integrated campaign and driving business
Thought leadership in innovation, customer experience, content and integration within customer journeys.
Our Competencies for All Employees
Our Competencies for All People Managers
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or
Visit Coach at www.coach.com.
Work Setup
BASE PAY RANGE $100,000.00 TO $125,000.00 Annually