WHO WE ARE:

We think too much marketing isn't us. It's mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all and it's dull.

When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly we value every individual's well-being.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

You will be the day-to-day manager of the client relationship, overseeing MLR processes and submissions, managing ad ops requirements and driving overall program success through strategy, creative delivery and deployment.

You are the MLR SME (Subject Matter Expert) in the agency. You know the claims as well as the copywriters and the brand colors as well as the art directors, and from MLR consultations to 2253, you'll be the leading the process and delivery of all submissions. And your clients trust that nothing escapes you-never an errant claim or an inaccurate annotation in a submission. Your reputation and that of the agency are inherently intertwined, and thanks to you it is impeccable.

You will be part of the team responsible for implementing digital ad campaigns in partnership with our Analytics Enablement team and media agency / Integrated Agency Partner. Think of the position as air traffic control for digital ads. The goal is to not only ensure that ads and properly submitted for MLR process approval, but that they arrive safely, to reach best possible performance through tagging, taxonomy and quality control.

YOUR RESPONSIBILITIES:

Client Partner

• Understands client business and regulatory requirements, connecting strategy to brief to execution to compliance
• Builds client relationship trust and effectively establishes and implements MLR best practices and client processes as the primary MLR review liaison, ensuring that all jobs accurately and consistently capture MLR comments
• Ability to effectively communicate and lead client communications in all aspects of MLR delivery
• Responsible for overall client satisfaction and service/product quality with the highest level of quality control

Growth

• Identifies opportunities for MLR & Ad Ops operational efficiencies to ensure more profitable delivery.

Great Work

• Implements strategic initiatives designed to impact client business and drive client satisfaction and operational excellence
• Establishes MLR rigor and compliance via:
  • Managing the end-to-end process as the primary conduit in leadership and execution
  • Developing a client-specific Submission Checklist to ensure submission excellence
  • Coordinate with material submitters to establish review timelines and adhere to timeline delivery
  • Create and distribute MLR agendas
  • Submit all materials being reviewed into (internal) Sharepoint and (client) Veeva systems
  • Schedule, moderate, and manage MLR review and escalations
  • Accurately document any requested changes and/or edits to materials by MLR and distribute to the originators for verification
• Maintain the internal tracking system that captures the current status of all projects routing for MLR review as well as media asset tagging and handoff coordination to the media agency
• Collaborates with internal agency and IAT partners to ensure all ad formats /display campaigns have the appropriate tagging, taxonomy and quality assurance from asset approvals to media agency handoffs

Building, Leading, Mentoring, Networking

• Builds strong working relationships with Account, Creative, Strategy, Data, and Delivery teams.
• Keeps SVP, Client Partner/VP, Account Director apprised of key client opportunities, potential risks and other key nuances which affect delivery of in-market ad assets

REQUIRED SKILLS:

• 5- 7 years of experience working with innovative, data-driven digital, platform and CRM programs
• Must have Healthcare experience and deep understanding of MLR process, specifically with Veeva Vault
• Previous experience working with media agencies preferred
• Understanding of advertising asset tagging, taxonomy and trafficking preferred
• Experience in the application of multi-channel marketing programs in the areas of customer acquisition, retention and optimization.
• Possess excellent planning, organizational, and problem solving skills.
• Excellent interpersonal, communnicationn and written skills.
• Recognizes the value that different perspectives and cultures bring to an organization and actively seeks to understand and empower those different perspectives and cultures.
• Contributes to a work culture where differences are valued and supported.
• Applies others' diverse experiences, styles, backgrounds, and perspectives to get results.
• Is sensitive to cultural norms, expectations, and ways of communicating.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit. A reasonable estimate of the salary for this role, at the time of posting, is $80,000 - $95,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.