Change is inevitable, but sometimes industries are slow to make adjustments to long-held beliefs regarding strategy and success. Marketing consultant, John Jantsch, founder of the Duct Tape Marketing Consulting Network, draws off his experiences to offer his take in a book titled, "Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar." He delivers his message to Tim Muma and the listeners, giving insight into a n...